These
Million-Dollar Controls Hold The Secret To Annihilating Your
Prospect’s Sales Resistance –
Making It Easier Than Ever For
You To Close The Sale …
Dr.
Robert Cialdini, author of Influence: The Psychology of Persuasion, the
attraction, described it this way, "warmth, security and obligation of
friendship can be brought to bear on the sales setting. And when you
harness the power of 'liking' in this way, your persuasive power is
multiplied as the result."
Of
course, this is not as simple as it sounds...
You
have
a huge obstacle to overcome first … your prospect’s dislike of you.
They
really don't have anything personal against you. You just
happen
to be a copywriter...a marketer...a "salesman." Your prospect
has
had a day full of being bombarded by advertising messages.
Not
only that, but his dinner was just interrupted by yet another
telemarketer trying to sell him a timeshare.
So,
naturally he’s on his guard. He doesn’t like you, and he
certainly doesn’t trust you – not as far as he can throw you.
There is only one way to get your foot in the door, overcome these
feelings of dislike. If you don't, selling products becomes a
continuous uphill battle.
Okay,
I
hear you, "Yeah, smarty pants! How do you get beyond this
wall of
distrust?"
Well,
there’s an fairly easy way to do it.
What
you
do is you...
Create a bond
with your prospect – then watch as his sales resistance melts away...
The
World's Greatest Copywriters have Mastered this.
When you study the work of Clayton Makepeace,
Gary Bencevenga, Porter Stanley, etc. you notice masterful copy loaded
with elements that create an instant bond – a strong sense of liking –
with the prospect.
"When
you
turn your spokesperson into your prospect’s advocate and
friend, it does more to break down sales resistance and build trust
than any other marketing techniqe known to mankind." - Dr.
Robert Cialdini
And
there’s one strategy that I see them using over and over again to
successfully gain the prospect’s trust – making huge bundles of money
in the process.
In
fact,
you'll find Clayton Makepeace using it in his Magalog blockbuster
control, Forbidden Cures.
This package mailed over 10 millions pieces and brought in
millions of dollars in sales.
And
there’s one strategy that I see them using over and over again to
successfully gain the prospect’s trust – making huge bundles of money
in the process.
In
fact,
you'll find Clayton Makepeace using it in his Magalog blockbuster
control, Forbidden Cures.
This package mailed over 10 millions pieces and brought in
millions of dollars in sales.
So,
what
exactly is it that they do to create such success?
Quite
simply, they create a common enemy. Whether it’s the no-good,
greedy medical fat cats and drug company big shots reaping huge profits
at the expense of your prospect’s health...or the money-grubbing
brokers or crooked CEOs on Wall Street who are out to steal his
money...or the US Governement reaping monetery benefit for themselves
at the expense of Joe Plumber...the enemy is dead-set on making life
miserable for the prospect.
As
Caldini stated, they position themselves as the spokesperson.
And
as the spokesperson, they know exactly what the prospect is
going
through. They have been there themselves. As a result, based
on
their "personal experience," they have the only viable solution to the
prospect’s situation.
This
is actually the greatest tip I could give you to creating blockbuster,
control beating sales letters.
You
see,
When you turn your spokesperson into the prospect’s advocate and
friend, it does more to break down sales resistance and build trust
than flat-out any other marketing technique known to mankind.
You'll
see this incredibly successful strategy in all its glory in Clayton
Makepeace’s Forbidden
Cures
package as well as Gary Bencevengas' Lies,
Lies Lies, and Jim Ritz' Had
Enough Yet?, etc.
What?
You
don’t have a copy of Forbidden
Curesl, Lies,
Lies, Lies and Had
Enough Yet? accessable in your
swipe file?
No
problem. I have included these – along with 37 other killer
promotions, written by the greatest copywriters on the planet – in my "Magalog Secrets That Destroyed
the Copywriting World" swipe file.
If
you
only model this one technique in your own sales copy, you’ll be
guranteed to have a stone cold winner.
Write
million-dollar promotions...
Study
These world-beating controls – each and every one, packed to the gills
with red-hot headlines, compelling themes, and proven marketing
strategies – In "Magalog
Secrets that
Destroyed the Copywriting World" I
have
assembled a brand NEW collection of control-creaming promotions for
your personal swiping pleasure.
Each
and
every one of these promotions mailed millions of pieces. They
hauled in hundreds of millions in sales. The clients were
understandably ecstaticic
and
handed these MASTER Copywriters millions in royalties.
The
Forbidden Cures
package alone helped
launch the entire alternative health newsletter industry.
These
34
promotions are a guaranteed goldmine of marketing
strategies and techniques that will...
Spark
ideas for your own copy,
unleashing the creative genius inside of you...
Banish
writer’s block, allowing you to write faster, work on more projects,
and skyrocketyour income...
Suggest
solutions to problems in your own copy, boosting
your promotion’s response-getting power...
And help
you assimilate the
successful qualities and habits of winning promotions into your copy –
creating an insatiable desire for your product and the irresistible
impulse to order now.
How
to
capture your prospect’s feelings
and propel him to
action – To bring new
life
to an aging promotion, these masters carried dominant emotion marketing
to a strategy proved enormously successful in
rejuvenating the package promotion whole
new
level with their amazing covers.
Discover
the one thing you just can’t
get
wrong in order for your promotion to succeed.
And
much
more
Just
take
a serious look at them and breathe new life into your next
promotion!
These
masters
loaded their packages with credibility factors that will work wonders
in
your copy
to offset your prospect’s skepticism and move him toward the sale. By
creating and adopting a strong. common enemy - such as going after the
one whipping boy
you
can pretty much
assume folks are mad at: The
U.S.
Government.
Notice
how they
portray the enemy while at the same time setting up the author as the
guy to trust. You can and should model this master technique
in
your own copy.
Ready
to get started?
You not only get these
multi-million dollar
packages but, you’ll
discover…The secret to making your control so
bulletproof, it’s
unbeatable – for years –The vast majority of even the strongest
controls for
financial newsletters mail only for a few months at best, but each and
every one of these
promotions
defied the odds. They mailed in the millions for years! The
clients got tens of
thousands of new customers, the copywriters made an obscene amount of
royalties, and
you get proven winners to model your next control after.
"Magalog Secrets That Destroyed
the
Copywriting World" is a
literal treasure trove of masterful
techniques that will explode the response of your promotions into the
stratosphere by 50% to 200% or more and it doesn’t matter whether
you’re
business is online or offline.
Now
you
have the unique
opportunity to look over the shoulder of the worlds greatest
copywriters
and
learn...
step-by-step
how they
use
proven, control-beating headlines, offers, formats, and irresistibly
persuasive
copy to skyrocket response rates. This package is quite frankly
priceless.
And
the best part is that you’ll be able to literally recycle them and use
them
over and over again as you craft new and different ads because these
strategies
are so unique that they usually set new response records whenever you
apply
them to anew and different product, premium or industry. And best of
all very
few advertisers have a clue about them, let alone where, when or how to
use
them to maximum effect.
This
swipe
file package is not your run-of-the-mill variety swipe.Heaven’s no it is quite literally jam packed
with the most famous, control beating magalogs ever mailed.
What
is a
magalog?
Great
question….
Pioneered
by
legendary copywriter Eugene Schwartz, the magalog is an advertising
piece that
doesn’t look like an advertising piece…it looks like a colorful
magazine or an
informative booklet.Surely
you’ve
gotten one of these babies in the mail, maybe even one written by Gary
Bencevenga, Clayton Makepeace, Porter Stanley or dozens of others,
they
are very costly to produce and EXTREMELY effective when handled by
these masters.
Here
is a
quick listing of the ads contained in "Magalog Secrets That Destroyed
the
Copywriting World",
including the
number of pages in the ad. Take a look at the titles and
images. Are any of these in your personal Swipe
File? They ALL
need to be...
Magalogs
Charles
Givens (16 pgs)
27
Strategies of Wall Street Winners (25 pgs)
A
Healthier Brain is the Best Doctor Your Body Will Have (18 pgs)
Cholesterols
Evil Twin (18 pgs)
CoQ10
Conspiracy
Energy
Windfall Trader
Energy
Windfall
Health
and Healing
Millenium
Meltdown
Shameless
SOBs
Sweet
Indulgences
The
$.23 Life Saver Heart Surgeons Never Tell You About
Theres
a Devil in the DowSupernet
Forbidden
Cures
The
Ultimate Betrayal
Trillion
Jackpot
7
Horsemen
The
Garzarelli Edge
The
Weiss Chairman's Rountable
Land
Mines
Priority
Action Gram
Judgement
Day
The
Knack!
Invest
Without Fear
Get
Rich Slowly (24 pgs)
Hands
Off Washington (34 pgs)
Lies,
Lies, Lies (24 pgs)
Little
Black Book (47 pgs)
Look
Younger Now (88 pgs…YES, that’s 88 pgs)
Natural
Remedies (56 pgs)
Simplify
Grow Rich (32 pgs)
How
Gin Soaked Rasins Cured Carmen's "Hopeless Arthritis." (16 pgs)
The
Most Advanced Healing Techniques on the Planet (27 pgs)
Now
You Can Harness The Power of The World's Most Successful Investors (16
pgs)
For
Every Illness There is a Country Where it Dosen't
Exist (32 pgs)
Last
Longer Than Any Guy You Know (20 pgs)
The
Next Breakthrough in Joint Discomfort (24 pgs)
This
is what "Magalog Secrets That Destroyed
the
Copywriting World"
can mean
to you
...
Through
careful study you can model the techniques used in "Magalog Secrets That Destroyed
the
Copywriting World"
and
achieve financial independence.
I
stand ready to give you access to "Magalog Secrets That Destroyed
the
Copywriting World."
But
the action
must come from you.
But
that's not
all...
You
can
now
ramp up your headlines with my 206-Page Headline Swipe File…
Have
you
ever
found yourself racking your brain for just the right idea for a
powerful headline – something that’ll reach out and grab your
prospect’s attention and stop him in his tracks?
Well,
if
you
answered Yes, then you’re going to love this:
It's
a
massive
tickler file and idea generator containing 206 of the best headlines to
come down the pike in the past decade.
But
it’s
more
than just the headlines.
I
scanned
the
entire front page of each promotional package. I wanted to
capture the attention-grabbing deck copy, tantalizing bullets and
riveting opening paragraphs for you as well…
Each
and
every
headline was crafted by one of the world’s top copywriters. The pages
were lifted from promotions written by million-dollar writers and
A-listers such as: Parris Lampropoulos, Carline Anglade-Cole, Jim Rutz,
Kent Komae, and Clayton Makepeace, to name a few.
They
are
top-notch examples of headline, deck and lead copy that captured the
attention of millions of prospects – and paved the way to
billions in sales. As a source of ideas and inspiration for your own
headlines and opening copy, they just can’t be beat.
This
206-Page
Headline Swipe File would sell for $99 all by itself. At that
price it's still the bargain of the century, considering how difficult
it is to lay your hands on many of these promotions.
Unless
you’ve
been building your swipe file for the past ten or fifteen years, you’re
just not going to find them anywhere else.
But
you
won't
have to pay $99. In fact, you don’t have to pay ANYTHING. The 206-Page
Headline Swipe File is yours FREE when you order "Magalog Secrets That Destroyed
the
Copywriting World"
Although
far from all encompassing, "Magalog Secrets That Destroyed
the
Copywriting World"
is a
living legacy to the artistry and craft of the worlds greatest
copywriters...
However,
this
swipe file isn't for everyone. Let’s
say
you grab your copy of "Magalog Secrets That Destroyed
the
Copywriting World"and
the
bonus Headline swipe file. So that you are now sitting on a
goldmine of winning marketing strategies and
techniques that are perfectly capable of transforming your next
promotion into a long-running control.
You’ll
still need a systematic approach to mine your swipe file for all its
worth. After all I would hate for you to gain access to this
goldmine and not also give you the tools mine it's vast resources.
So
I am
including a RARE and little-known, step-by-step system
for turning your swipe file into a money-making machine!
In "Swipe File Pro
Secrets - Your
Blueprint for Success" – I provide you with a step-by step
guide
for turning the "Magalog Secrets That Destroyed
the
Copywriting World,"
or any other swipe file into gold for you.
Inside
You’ll
discover:
How Master Copywriters break down a promotion this
one tip
will vastly improve the overall pulling power … (page 2)
My "secret" 7-step system for organizing your swipe
file. This will dramatically improving your ability to write
control-creaming copy … (page 3 )
4 proven shortcuts for making your swiping process
faster
and easier … (page 8 )
3 quick and easy ways to build your swipe file – and
it
doesn’t cost you a penny to get started … (page 12 )
And much, Much MORE!
With
this
blueprint in hand you'll be able to accelerate your learning and you'll
be writing better copy faster than you ever thought possible. This
material has never-been-revealed before.
However,
"Swipe File Pro Secrets - Your
Blueprint
for Success" is
yours FREE – just for
ordering "Magalog Secrets That Destroyed
the
Copywriting World."
Utilize
it and you will consistently rank among the most respected and
successful copywriting
masters on the planet.
Let’s
cut right
to the chase.
You
get …
"Magalog Secrets That Destroyed
the
Copywriting World." –
13 packages – a $197 value – Bursting with eyeball-grabbing headlines
and opening copy…mesmerizing themes… and unbeatable marketing
strategies that you can model in your own copy to obliterate your
prospect’s salesresistance and leave him begging to buy…
206-Page Headline Swipe File– an additional $99, FREE
– A
powerhouse of captivating headlines, fascinations, and lead copy from
the biggest copywriting superstars of the past decade. Once you get a
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ways to stop your prospect in his tracks…
"Swipe File Pro Secrets - Your
Blueprint
for Success"–
an
additional $97, FREE – The little-known process for systematically
organizing and using your swipe file that will dramatically increase
your promotion’s pulling power…improve your ability to write
control-crushing sales copy … and help you get the MOST out of your
swipe file, quickly and easily…
…
an impressive
$396 total value …but since "Swipe File Pro Secrets - Your
Blueprint
for Success"
is not ready yet and because I did not want to delay on getting you in
on this amazing product I have a very special offer for you.
If
you act today $97!
I
am only making "Magalog Secrets That Destroyed
the
Copywriting World" available
for another 24 hours.
At that time this product will be removed from sale period. The cream
of more
than $1
billion and 40 years' worth of scientific direct marketing tests will
be gone.
Each
and
every aspect of this offer is backed up by my rock solid gurantee...go
ahead…claim your copy of "Magalog Secrets That Destroyed
the
Copywriting World" and
your
FREE bonus gifts.
Then,
give yourself a year to test drive these blockbuster strategies and
techniques.
That’s
right – a FULL YEAR.
Explore
the marketing secrets, techniques and strategies that work like
gangbusters for these copywriters time and time again…put them to work
in your sales copy…and actually get PAID for your efforts before you
commit to keeping "Magalog Secrets That Destroyed
the
Copywriting World."
You
must
be absolutely convinced that your sales copy is soaring to
record-breaking highs, knocking off one control after another like
ducks in a shooting gallery – or just contact me within 12 months.
I’ll
quickly and cheerfully refund every penny you paid – no questions asked.
So,
what are you waiting for...you have absolutely nothing to lose and
every thing to gain from my offer. And I know from past
experience
that you will literally kick yourself if you miss out on the initial
$299 savings. Once the 24 hours are up the $97 deal is off... So,
order right now while it fresh on your mind...
The
only
thing standing between you and the success you deserve is a chain of
bigger winners.
So
now
it’s up to you.
You
can,
of course, continue down the agonizingly slow road of learning by trial
and error, facing costly mistakes and setbacks, and taking years to
discover the key to writing control-killing copy.
Or, you can start putting the winning strategies you’ll find in "Magalog Secrets That Destroyed
the
Copywriting World."
to work
in your copy…
To
inject your headlines with irresistible pulling power and entice your
prospects to keep
reading your sales
message…
To
create
insatiable desire for your product by proving its benefits beyond the shadow
of a doubt, and…
To
structure your sales argument with bullet-proof logic, leaving your
prospect with the
conclusion that it would
be dumb not to order…
…
and
catapult your direct marketing career into orbit.
With
Clayton’s 100% money-back guarantee, there’s absolutely no risk on your
part.
So
when
it comes right down to it, there’s really only one rational thing to do…
Don't
Allow
Yourself to Be Denied!
If
you know the
value of such secrets, I invite you to seize the moment, and order this
set
today, you’ll be joining fellow direct marketing stars, superstars, and
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Copywriting World"
YES, Jason! I want to
use the
response-exploding secrets in "Magalog
Secrets That Destroyed the
Copywriting World." I know thatthese world-beating controls will
enable me
to
ramp up the sales-generating power of my
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my career.
Give me access to "Magalog
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I understand that I’ve got an entire year to explore Magalog Secrets
that Destoryed the Copywriting World and
use the control-beating ideas I discover to take my copy to the next
level. If I’m not absolutely THRILLED with the result, I can contact
you for a FULL
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SPECIAL
INTRODUCTORY OFFER:
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Secrets That Destroyed the
Copywriting World."
$97.00$47.00 [TODAY ONLY]
To YOUR
Copywriting Success,
Jason
Hart
a.k.a. “The Professor”
CIO, Focus Based Marketing